Apple is expected to debut its iPhone 14 lineup at the company’s annual September keynote event on Wednesday.
The “far out” tagline-teased product event will take place at Apple’s headquarters in Cupertino, California, and will be livestreamed on Apple’s website and social media platforms.
Some have speculated that there may be significant camera advancements on iPhones to enable better nighttime or long-distance shooting in light of this year’s invitation, which showed a night sky with a constellation of stars forming the Apple logo. To generate anticipation and entice customers to tune in on the big day, Apple, in normal manner, was light on details. On Wednesday, the event will begin at 10 a.m. PT/1 p.m. ET. What can we anticipate from CEO Tim Cook and his team?
The star of the show
Apple is anticipated to reveal its newest iPhone at the September keynote, as it has done for around ten years.
With the iPhone 14, Apple is anticipated to go big, literally. There are rumors that it will introduce a 6.7-inch phone that is not a Pro model, giving consumers a larger screen without paying a higher premium. In order to avoid competing with the sales of the iPhone SE, the rumor mill also indicates that Apple may remove its less expensive, smaller iPhone from the 14 lineup.
According to predictions, the most recent Pro model will be slightly slimmer and the new iPhone models won’t have the infamous notch that surrounds the front-facing camera system.
Given that the general economic climate has become unstable for both the tech industry and customers, Apple’s decision to price the iPhone 14 is already posing a challenge. For the newest iPhone model, a few analysts have already predicted small price increases. Ben Wood, chief analyst at market research firm CCS Insight,
Currently, the iPhone 13 starts at $799 for the ordinary, non-mini model, $999 for the iPhone 13 Pro, and $1,099 for the iPhone 13 Pro Max. At least a $100 price increase is expected for the more expensive Pro and Pro Max models, according to several analysts. However, he believes that Apple would also “do everything they can to make that as minimal as possible” given the pressure consumers are under. Offering enticing trade-in bonuses, flexible payment schedules, and other incentives could satisfy this need.
Cook stated that there has been “no evident evidence” of macroeconomic impact on iPhone sales as of yet, despite growing inflation and other economic difficulties. This does not imply that the tech behemoth is immune to a deteriorating economic environment. In comparison to the same period a year prior, it recorded an almost 11% fall in profits for the three months ending in June. This event also takes place in the midst of supply-chain snags brought on by China’s zero-Covid policy. The Lightning connection on the iPhone might be eliminated in future versions, according to rumours, in favour of a wireless MagSafe charging system. Several US models may arrive without a physical SIM slot, according to speculations.
Apple Watches, the arrival of iOS 16, and more
On Wednesday, new Apple Watch models are anticipated to be announced, one of which will be more expensive. The much-anticipated newest update, iOS 16, which will let users customize their iPhone lock screens (as Android does) and feature a reworked iMessage, is also anticipated to get an official release date.
What not to anticipate
Many observers predict that the next iPhone will take center stage and that Apple won’t announce new iPads or Mac PCs until October. Of course, rumors concerning these things are always subject to error. Additionally, it is unlikely that Apple will unveil its hotly awaited augmented reality headset on Wednesday.